Opna - Website Redesign
Visual Design
Motion Graphic
3D Design
The Brief
Opna offers a climate financing platform that empowers corporations to discover, finance, and manage pre-assessed carbon removal and reduction projects, accelerating the journey to net zero.
Opna felt their old branding and website needed a slight tweak to effectively communicate their value proposition to the diverse audiences they aim to attract.
I worked closely with their design team to create graphics and animations, that communicate how Opna helps each of target audience.
The Process
I visualised their five main selling points: Seamless Management, Bespoke Portfolio, Strategic Support, Pre-vetted Projects, and Scalable Investment. I also emphasised Opna’s commitment to providing 100% transparency in end-to-end procurement and financing, establishing trust and transparency in the voluntary carbon market. This was a major point we wanted to highlight as part of the visuals for the website.
Deliverables
Eventually, we decided to go with motion product shoots to describe each of the selling points. We pivoted to using short animations for several pages on the website to provide a dynamic and engaging way of showcasing Opna's key features.
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